What’s my age again? – The Truth About Age is here

Every year we launch global consumer studies together with the McCann network, to stay on top of our game. The latest one; The Truth About Age deepdives into the minds of modern consumers (of any age) to see how well brands adapt to the new attitudes and values around the subject of age and aging. The results contradict many of the generic marketing “truths” and suggests new ways of thinking to be relevant for today’s consumers.